Increasing popularity in sporting activities has made an always developing buzz in the sports industry. Door incomes, television rights, and sponsorships are the vitally main impetus behind the sports industry development and the key part supporting all facets of sports media is technology.
Technology enormously affects the universe of sports as of late. Most fans will be acquainted with Hawk-Eye; the line review system utilized in tennis, and the new presentation of VAR (video right hand arbitrator) innovation in worldwide football. What is less known, in any case, is the way contactless technology like Radio Frequency Identification (RFID) are being used for sports events.
We have listed 7 RFID applications that can give game-changing outcomes for sports events around the world.
1, Access Control and Fraud Prevention
RFID can assist with decreasing rubbing when entering an event. Fans don’t need to carry paper tickets, input their data, or even carry cash; it can be done with the tap of RFID wristband. This also helps fraud prevention; each event RFID wristband is embedded with its own UID, making it extremely challenging to fake. If fraudulent behavior is suspected, or someone loses their wristband, it can be deactivated at the click of a button and a new one allocated.
2, Season Passes and Loyalty Process
Game day is everything to super-fans with season passes and memberships. Companies want the fans to feel like they are part of the team and RFID technology can create opportunities to accomplish this.
Back in 2011, the USA Tampa Bay Lightning Hockey team embedded RFID chips into replica team shirts and gifted them to all of their season ticket holders. Instead of using paper tickets or wristbands, the fans could acquire entry to events simply by wearing their shirts. Additionally, the chips were loaded with personal information and credit card details, permitting the season ticket holders to make purchases all through the field on food and product without the requirement for money or use of their credit cards. The RFID chips also enabled them to light up the stands with their team colors. Thanks to the abilities to capture data, the club had the option track each and every purchase made all through the event and make the brand association with fans more close to home.
Being able to give your members special privileges elevates the entire VIP experience. With the tap of a wristband, you can give VIPs access to exclusive regions and give them with perks such as redeemable freebies and beverages vouchers that can be embedded into the RFID chips on their wristbands.
3, Cashless Payments
People don’t always like clutching wads of money at huge events and RFID technology can resolve this issue. RFID (RFID wristband or RFID card) can store credit card information or be used like a top-up card, totally eliminating the need to deal with cash. Cashless payments provides fans with a feeling of opportunity to enjoy in their day worry-free and can also increase spending habits because of cash not being physically traded between the clients and merchants. Companies can use the payment information to communicate special offers and discounts to fans (by text or email) at the perfect opportunity and the ideal spot, expanding up-sell openings and income.
You can quickly decrease lining times at the bar and food sellers with RFID wristband because of cashless payment. Bar staff will not have to deal with cash and will not have to demand evidence age because of the ability of RFID wristbands having the option to store visitors’ essential data including their date of birth. RFID technology will guarantee bar staff stay agreeable with drinking laws, shielding themselves from the danger of indictment just as guarding visitors. RFID wristbands can also be pre-loaded with a specific number of drink vouchers per person, assisting with control.
What better place than game day to encourage people to ‘play more’? Back in 2014, the UEFA Champions League Festival in London was one of Europe’s biggest ever social media activations. Fueled by Intellitix, 30,000 event attendees ‘joined the game’ and used RFID cards to engage in with UEFA’s sponsor brands and interact with games to win prizes. Eleven Skill Stations around the event permitted people to contend to win a spot at the highest point of the leaderboard, while photographs were posted across online media channels with sponsor and partner branding. The resultants saw 85,000 RFID activations onsite and 45m+ page impressions online.
5, Sponsor Brand Activations
It tends to be hard to get fans to engage with sponsors, empowering them to take the time at an event to give up their own information is always a challenge. RFID technology removes the join; make a instant buzz by permitting participants to enter instant competitions and opt-in to get more data with simply a tap of their wristband. This additionally gives you great information to arrange sponsorship bargains later on and amplify return.
6, Race Timing
Race timers can now be made smaller than ever and fitted into wristbands, garments, shoes, or other assets. The embedded RFID chip can be utilized to accurately gather information on speed, rest, and race times permitting racers, event holders and fans to keep an eye on personal bests and patterns. They can even be utilized to gather data on the football pitch, for example, having the option to follow distance and speed of individual players during a game. HUAYUAN MiGHTAG UHF wristband embedded a wearable UHF RFID tag specially design for human body attached, ideal for race timing.
7, Secure Parking
Everyone wants to arrive at the game with enough time to get parked, seated and purchase refreshments. Being stuck in a queue for the car park isn’t ideal and RFID can used to streamline the process. It can be seamlessly integrated with fans’ wristbands so that upon entry of the parking area via a scanner, their parking permit or payment is detected and they can enter the designated parking region.
It’s not simply a wristband…
We know that RFID technology can hold information about ticket-holders, but did you know that it can also gather data about them? RFID can store fundamental contact data, and allow guests to sign up for future marketing communications; providing you with a comprehension of what offers and promotions they’d be interested in. However, we should not fail to remember the intelligent insights you can acquire during an event, you will able to see where visitors have checked in and what they’ve spent their cash on. This important information allows you to continually flex and improve your offering, allowing you to be at the high level of your event, every event.
The digital reach that can be gained by utilizing RFID technology in the games and events industry is tremendous. The chance to establish an associated climate with fans through their wristbands allowing them to interact with their support team and players is inspiring, and we’ve only just scratched the surface with the possibilities of what can be achieved with RFID. Start using RFID at your events and create even more possibilities. RFID solutions are referring to a tailored system that includes supporting hardware and software. HUAYUAN as RFID hardware manufacturer, provide RFID wristbands, RFID cards and RFID tags for your project. Welcome contact us for further discussion.